Traditional Medicine Development and Branding: Success Stories

The Project of the Ethiopian Intellectual Property Authority (EIPA) with the support of the World Intellectual Property Organization (WIPO DLDC) and the University of Gondar.

The Ethiopian Intellectual Property Authority (EIPA), in partnership with the World Intellectual Property Organization (WIPO’s Division for Least Developed Countries) and the University of Gondar (UoG), has been working to support Traditional Medical Communities in developing their products and Services and integrate their business activities with intellectual Property tools with an emphasis given to trademarks in the branding journey!

This project was conducted from May 2021 to July 2023 in 9 regions of Ethiopia with the inclusion of 84 selected Traditional Medicine practitioners from all over Ethiopia.

As we ended the pilot project, it was an honor to see a practical shift of Traditional Medicine Practitioners in value-adding to their products, providing better services, and expanding their market share with the help of Intellectual Property Tools such as their registered Trademarks.

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