The Authority in collaboration with the World Intellectual Property Organization (WIPO) gave the first training of IP Academy on the topic “Branding and trademark protection of Ethiopian products and services”.
The training was given by trainers represented by WIPO and the Academy to business owners, marketers, branding experts, agents, media and other participants from June 25-27 in Addis Ababa.
The goal of the training program was to provide participants with the knowledge and skills related to branding and trademark protection of Ethiopian products and services, which they may subsequently employ within the context of professional business endeavours.
In the training, organizational and national economic impact of trademark and branding, national and international system of trademark registration and protection and related issues were discussed. Participants received certificate of participation.
